Trivia Galaxy

There are a number of myths and fallacies pertaining to email marketing that need to be cleared up before you think about building your double optin list. These marketing misconceptions could present a real issue as you start to market your business on the web. So here are several of the myths and falacies that you may have heard about email marketing.

1. Not a whole lot of people use email

Email marketing is one of the most powerful marketing techniques simply because virtually everyone uses email. Just about everywhere you look, you notice email fields that need to be filled in with your email info before you can process a transaction or get the info that you want. Almost every body has an email address to keep in contact with friends and family and to get important and vital material.

2. Email campaigns can offend a bunch of people

The not so secret way to overcome this issue is through double opt-in permission-based email marketing. After you obtain a persons permission to send them marketing information, make sure that the information that you send is informative and on topic.

3. It’s stupid to send email to everybody on your permission based marketing list

The key to this predicament is to have a very discerning eye about who to email and who not to email. You can discover this by taking a look at your metrics. This should show you which opt-in email list would give you the highest ROI or return on investment.

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