Trivia Galaxy

The key to running  a company online is to entice targetted and buying traffic to the website.  As every day goes by the fabric of the world-wide-web will get far more complex and the job of getting visitors becomes much more complex.  Not only is the procedure of getting targeted visitors starting to be far more complex the amount of competition online is increasing .

With extra additions to the web landscape such as social media being critical to business, tactics that have been very successful in the past continue to the cornerstone of good online marketing. 

The biggest search engine, Google is still the main game in town . Especially with local search becoming more powerful e.g. marketing.

The simple fact is that with the internet’s rather youthful standing employing Google to construct site visitors is much more well understood.  The times of spammy key phrase stuffed webpages ranking on google page 1 are way in the past . 

Local search is still quite open for example shrewsbury social media.

Nowadays to rank well on Google in a aggressive niche involves a thorough strategic approach.

It is presently viewed that Google calls for the following :-

Good content and sound onsite architecture 

Sound site structure with quality content.

Some consistant evidence of normal activity with folks going to the site and navigating it.

We are considering the second option primarily here , incoming links are still highly effective in ranking a website and individual web pages on Google and the other search engines .

Google has become wise to many commony used methods of making massive backlink quantities to a site .  Firing masses of links into a directory or creating website link farms is a formula for becoming sandboxed.  Having said that link building is even now hugely effective but one should be much more innovative and careful. .

A considerable amount of wary has to be utilized when creating a website link developing method.

Google is a software system and is not all knowing , having said that it can detect certain evidence of link building and punish if you are not careful.  In order to compete in common industries online today it is important to follow a proven linking system and therefore a tool based approach is recommended . Local search has lower competition so to rank things like social media consultant will be easier than the keyword itself.

RSS is a raw feed of a internet site’s written content which can be distributed and published for consumption elsewhere e.g. in RSS readers or Facebook notes webpages. 

Additionally for a couple of years RSS has been talked about as becoming a great SEO tool . Also additional to the number of SEO features, RSS has been rather critical backlink tactic. But as with a lot of techniques it must be carried out correctly.

Google can index and display RSS feed URLs in the SERPS page.   But similar guidelines still related to RSS web pages as any other web content .  To rank the RSS content one would do develop back links to the URL . 

If view the average RSS page online it is not an exemplar of a good landing web page design .  Almost certainly it won’t convert so spending time in RSS must be targeted elsewhere .

In my experience RSS is best applied in 2 techniques .  Getting Google to find and index pages holding links that are valuable back links to your main webpages . And also build links to pages that are linking to you.  Keep in mind if a web page with a website link to your site is dropped by Google from its index, that backlink is also lost.  

You need to promote any webpages that advertise you.   It must be the foundation of any successful link construction strategy.  

In the next episodes of this sequence of articles I’ll give some designs of use for RSS and how it can enhance your link creation activities. 

Comments are closed.